Actor Michael B. Jordan has promised to rename his new rum brand after critics such as Rper Nicki Minaj said it was “offensive” to the Caribbean.
“I just want to say on behalf of ourselves and our partners that our intention was never to offend or harm culture (we love and respect) and we hoped to celebrate and shine a positive light on it,” Jordan wrote in a Instagram story on Monday, USA reported.
The “Creed” star recently introduced its rum brand under the name J’Ouvert, pronounced “jou-vay”, after the festival was held annually as part of a carnival in the Caribbean.
Critics accused Mr. Jordan, who grew up in New Jersey, of cultural reproduction. Ms. Minaj, who is Trinidad, published and message says the festival has ties to emancipation from slavery in Trinidad and Tobago.
“I’m sure MBJ deliberately did nothing he thought the Caribbean ppl would find offensive – but now that you’re aware, change the name and continue to prosper and prosper,” Ms. Minaj wrote.
Jordan Jordan responded in a statement, saying he was “in the process of” renaming the brand.
“They’ve been listening a lot these days.” We learn a lot and take part in countless community conversations, “he wrote. “I heard you and I want to be clear that we are in the process of renaming.” We sincerely log in and look forward to the introduction of the brand, which we can all be proud of. ”