Dak Prescott not only got a mega-contract this offseason. Three months after coloring in a $ 160 million extension with the Cowboys for four years, the star quarterback has signed a five-year deal with Air Jordan, as reported by ESPN and Athletics. Prescott had previously partnered with Adidas, but has traded sponsor teams before the 2021 season and became the only quarterback, and Dallas Cowboy as well as the highest paid NFL player overall on the Jordan Brand list.
Negotiated by Prescott’s marketing agent Peter Miller, the deal not only allows Jordan to showcase his footwear on the Pro Bowl signal caller, but also use Cowboys standout in future marketing efforts. Already this offseason, The Athletic noted, Prescott has been seen wearing all-black Jordan cleats during OTAs and minicamp.
More importantly for Jordan Brand, Prescott gives the company’s NFL lineup extra star power; Jordan is more closely associated with basketball and is generally considered to have a “limited presence in the NFL compared to Adidas, Under Armor and Nike” according to The Athletic’s Daniel Klan.
Other prominent Jordan athletes include NBA stars Chris Paul, Jayson Tatum, Kemba Walker and Russell Westbrook; WNBA plays Maya Moore, Kia Nurse, Asia Durr, Jordin Canada, Satou Sabally, Crystal Dangerfield, Te’a Cooper and Dearica Hamby; MLB players David Price, Manny Machado and Mookie Betts; and tennis champion Sloane Stephens. Other Jordan athletes in the NFL include Bills receiver Stefon Diggs, Packers receiver Davante Adams, Saints receiver Michael Thomas, Chiefs safety Tyrann Mathieu and Seahawks safety Jamal Adams. Recent additions to the brand include Steelers wideout Chase Claypool and rookie Falcons tight end Kyle Pitts.