NEW YORK () – The WNBA signed a multi-year agreement with Google on Monday to partner with the playoff league as part of a technology giant’s efforts to help women’s sports champions.
Twenty-five WNBA games will be broadcast on ABC and ESPN to celebrate the league’s 25th season, sponsored by Google.
Google is the latest company to enter the league as the “WNBA Changemaker,” a program launched by Commissioner Cathy Engelbert last year.
Changemakers intends to provide WNBA with direct support in its ongoing business transformation across marketing, branding and player and fan. AT&T, Deloitte USA and Nike were the first three companies to join the program.
“When we launched our WNBA Changemakers platform in early 2020, we called on like-minded companies to join us in improving women’s sports, and Google responded,” Engelbert said. “We are extremely grateful to Google for becoming the latest WNBA Changemaker, and for their platform of useful products for everyone.” Google’s support will help support our business transformation forward and demonstrate a commitment to the values we both uphold – including building sustainable justice. “
Google will also be an affiliate partner for the All-Star Game and the inaugural WNBA Commissioner’s Cup.
“It’s important to us that our product experience is fair to all genders, and we want to ensure that our media spending is fair and brings more content for women to television,” said Lorraine Twohill, head of Google marketing. “With the WNBA and ESPN, we can help ensure that athletes gain the recognition and media time they deserve so the world can see their incredible talent.”
Other highlights of the agreement include Google, which has become the official partner of Trends and Fan Insights WNBA, as well as the official marketing partner and technology partner of the league. Google also has an agreement with ESPN to launch a weekly compilation of women’s top sports events at the “SportsCenter” each week in early May.
“ESPN has led the industry in its long-standing commitment to women’s sports across our programming and platforms, including founding telecaster games and WNBA events 25 years ago and serving fans through espnW for more than a decade,” said Jimmy Pitaro, ESPN’s chairman and sports content. “This new partnership with the league and Google further expands our mission and commitment to enhancing women’s sports and adds to the more than 16,000 hours of live sports programming we produce each year.”
The 25th WNBA season ends on May 14.