There are calls to change the name of the famous Golden Gaytime amid concerns that it is offensive to Australia’s gay community.
Australian man, known only as Brian Mc, launched the petition online earlier this month and has since gone to war with ice giant Streets and its parent company Unilever.
The petition has so far collected more than 800 signatures.
Sir. Mc described the name of the ice cream, which was first released in 1959, as “outdated” and “offensive” and calls for the term “gay” to be banished from the title.
“As part of the LGBTQIA + community, I believe that my sexual identity is owned by me, not a brand, and that the outdated meaning no longer applies. Isn’t it time for this dual entender to quit? He said in the notes below the petition.
Other brands have changed their name in the last year to remove racist connotations. For example, Redskins became Red Ripper, Chicos became Cheekies and Coon Cheese was renamed Cheer Cheese.
Now Mc is calling on Golden Gaytime to receive the same treatment.
“By law, they are seen the same, discrimination means being treated unfairly or not as well as others because of a protected trait such as age, gender, sexual orientation, gender identity, race or disability,” he said.
“It’s not my place to tell the streets what to call their rebranded product, but I think it’s time for Golden Gaytime to be called out of date, especially when Streets releases new products and cross-country campaigns in 2021. ”