LONDON () – Burberry’s Ricardo Tiski says his dream of the ability to explore, which was rejected during the COVID-19 blockade, has inspired the release of a concentrated collection of his first menswear for the British luxury label.
“Inside, I dreamed outside of its beauty, which stimulated the creative thinking that comes when we are together,” Tisky said on Monday.
“I had this dream in my mind with British crafts of the early 20th century, with open movements when people wanted to explore unfamiliar villages.”
The outerwear was the focus of the Fall / Winter 2021 collection, which was filmed at Burberry, a leading Burberry store in central London, before being released on social media on Monday.
The traditional Burberry trenches were re-imagined with folds, panels, and folds, while the color palette focused on beige, peel-brown, ox-brown, and urban-gray tones.
Tisci joined the 165-year-old brand in 2018 to give creative direction to CEO Marco Gobbetti’s new home position.
Its design has attracted new young customers, particularly in the Chinese market.
Like other labels, Burberry has been hit hard by global restrictions on store opening, travel and tourism.
It reported a 9% drop in sales in the third quarter, up from 6% in the second quarter.
The company said last month that trading would be subject to regional disruptions, but was confident it would recover when the epidemic subsided, given the brand’s resonance with customers.