For six months in quarantine, the Americans desperately wanted to do something. To cure some of the boredom, many have embarked on new hobbies, learned new languages and started new home improvement projects. But with more free time than ever, many have turned to exercise, trying to lose a few pounds during quarantine, explore some new trails, or reach some fitness stages.
But when it comes to personal fitness, exercise is only one side of the coin. Proper nutrition is as much an integral part of maintaining personal shape as any running or weight lifting. But eating right is easier said than done. In addition to simply counting calories, those who strive to eat healthily need to find ways to include fruits, vegetables, and other key nutrients in their diet.
Because even before the advent of COVID, many innovative start-ups worked hard to create new restaurants and products that offer delicious, healthy food while taking care of the unique preferences of young consumers.
We sat down with Amit Raizada—Entrepreneur, venture capital and CEO of Spectrum Business Ventures to talk about how the start-up and VC sectors are helping to develop new products that can help fitness enthusiasts enjoy healthy, low-calorie meals that complement their training procedures.
“One of these companies is Tu Me Water, which Spectrum Business Ventures is proud to support,” Raizada said. “Tu Me is an excellent post-workout choice as it offers flavored water injected with turmeric.”
Image source: Wikimedia Commons
Raizada explained that turmeric is a critical but often under-consumed nutrient that helps muscle recovery. Turmeric is often used to reduce inflammation, which according to Raizada is useful after a difficult routine or heavy running.
“Tu Me really got it right when it comes to turmeric,” Raizada said. “The nutrient has long been famous for the ways it reduces inflammation in the body. Tu Me combines this with water – which we all drink after training – and a unique fragrance to create a healthy, alluring product. “
Quotes Raizada Tocaya Organica, an enterprise supported by SBV, as another company that is making waves in the health food sector.
“Tocaya Organica offers clean, casual Mexican cuisine in an optimistic setting,” Raizada said. “Tocaya’s food is vegan-based, which means that all dishes meet vegan standards. Customers can add extra, non-vegan ingredients as they wish, but no matter how you build your food, Tocaya is delicious, healthy and low in calories. “
The two companies, Raizada said, have created innovative models that are in line with many of Spectrum Business Ventures’ leading investment philosophies.
“I’m always looking for ventures that have identified a demand that is popular with younger consumers and come up with a solution to make it happen,” Raizada said. “This was the case with both ventures, which saw the ways in which personal form and a healthy lifestyle became major markets, and developed innovative, healthy foods that quickly established themselves.”
Raizada said that often successful ventures do not have to rediscover an established market to provoke significant performance.
“The younger generations are especially healthy and during quarantine this became even more common,” Raizada said. “Companies like Equinox, for example, have come up with initial ways to respond to this increasingly well-established trend. Adapting their kitchens to satisfy the appetites of an increasingly health-conscious clientele, Tu Me Water and Tocaya Organica became hits. “